We have come a long way since 1988. Msou started out as a small family business- a small workshop producing women’s clothes that specializes in dresses. 33 years later, Msou is one of the biggest fashion brands in Egypt, having a Factory recognized as one of the best clothes manufacturing facilities in all of Egypt- equipped with ensuring every step of the manufacturing process is met, from a design on a piece of paper to products ready to be delivered in our stores- with over 20 stores spread throughout the Republic.
To our beloved customers, Msou aims to provide elegant trends and the most coveted styles regardless of shape and personal taste. We always provide what our customers love to wear by engaging with and listening to our customers, making them an essential part of our process from concept to delivery. It’s out Top Priority to make our customers feel confident and elegant in their clothes, a star walking on the red carpet, a princess amongst people. Today, Msou’s mission remains as it always has- add elegance to women’s clothes, place affordable fashion in our customers’ hands.
M.sou's unique selling point is that we provide trendy products and elegant styles-in niches that don’t get elegant clothes, like Plus Size women, Formal Wear for Women, and Elegant clothes for Hijabi’s- at affordable prices.