M SOU Vision: To be the best women wear brand in Egypt by 2026.
M SOU Mission: Making every women more elegant and different
M SOU Values: Creativity : Fashion is an emotional langue each women deserve to speak it by herself. Development : Developing fashion styles, customer service, following women needs. Commitment : Fulfilling the main women requirements in each age category. Specialization: Focusing on each veiled woman needs as style and size.